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Mobile india 2010 For Success in Mobile VAS

8 January 2010

Ball room, The Chancery Pavillion
135, Residency Road, Bangalore, 560025, India

Mobile India 2010 will be held in Bangalore India on 8 January 2010. It is associated with The Second International Conference on COMmunication Systems and NETworkS (COMSNETS) the world’s premier international conference on networking and communications technology innovation.

Registration and Fees

Early bird (Before Dec 26) registration:

Rs. 750/- (including lunch). Register and pay online by selecting Mobile India 2010 in the registration window.

Mobile India 2010’s Focus: Innovative Mobile VAS Strategies, Technologies and Opportunities

Mobile India 2010 will explore the strategic focus, business models, technologies, and monetization strategies that are the keys to success for mobile VAS companies in India and in global markets.

Keynote Speeches



Dr. Rajiv Laroia
Sr VP of Technology Qualcomm, USA

Shailesh Rao
Managing Director
Google India and Media & Platforms–Asia Pacific


11:00 -12:15 Session 1: Personalization and Social Network Technologies and Strategies for Mobile Services

Personalization and social networking functionality allows carriers to respond to the individual needs, interests, social relationships, and tastes of each subscriber.  It allows mass market providers to make every user’s experience unique and every device a node for social relationships.

Providers need to make their services much more “sticky” so that subscriber churn can be minimized and revenue can be maximized.  New mobile VAS personalization and social networking services from entrepreneurial enterprises will help achieve these goals.

Confirmed Speakers : V. Venkatesh (Bharati Airtel) Alok Goel (Google), Harish Gandhe (Canaan Partners), Vishal Gondal (Indiagames)

12:15 - 13:30 Session 2: Convergence and Mobile Broadband

With 3G and other mobile broadband access services to be deployed, year 2010 will see the off-take of mobile Internet, mobile video and other mobile broadband applications and services.

Rich media, rich content, data rich services and innovative business models will make mobile VAS applications and services more compelling than ever before.  This session will explain how mobile services, networks and devices can combine to take best advantage of mobile broadband.

Confirmed Speakers : N. Chandrasekhar (BSNL), Krishna Durbha (Reliance),
M Thiyagarajan(MoMo Bangalore)

13:30 - 14:30 Networking Lunch

14:30 - 15:45 Session 3:   How Entrepreneurial Mobile VAS Companies Can Partner for Success

In this session, we will focus on how to make partnering arrangements with carriers and other mobile players that succeed.  We will answer key questions such as:

  • What do carriers and aggregators want from mobile VAS technology and service providers?
  • What do entrepreneurs want and expect from carriers?
  • How will the entry of Mobile Virtual Network Operators change thegame?
  • What are realistic monetization and cooperation strategies for entrepreneurs?

Confirmed Speakers : Gulzar Azad(Google India), Dilip Mehta (IIM Bangalore), Vishwanath Alluri (IMI Mobile), Sanjay Swami (mChek)

16:00 - 18: 00 Session 4:   Demo Showcase

Mobile India 2010 will also have Entrepreneur’s Product Demo Showcase in which smart young firms will exhibit their best-of-breed mobile VAS products and services. Last year, the demo show case included firms such as Mobien Technologies, Aims Migital, Babajob, CallGraph and Simmortel exhibiting their innovative product and service offerings.

Confirmed Participants : Motvik Technologies (ShowLiv, CMobi), Eterno Infotech Pvt Ltd, Informate Mobile Intelligence

18:00 - 19:00 Cocktail and Networking

Community Partner and Co-Sponsor

Mobile Monday, Bangalore Chapter

Mobile India 2010 Organizing Committee

  • Gene K. Landy
    Attorney, Ruberto, Israel & Weiner, P.C., Boston, MA, USA - Co-Chair, Mobile India 2010
  • Varadharajan Sridhar
    Research Fellow, Sasken Communication Technologies Ltd., Bangalore, India - Co-Chair, Mobile India 2010
  • Nimish Shrivastava
    Founder, President and Chief Technology Officer, eMbience Inc., San Diego, CA, USA
  • S R Raja (Raja Raghavan Setlur)
    General Manager – Strategy, Sasken Communication Technologies Ltd., Bangalore, India
  • Karthee Madasamy
    Senior Investment Manager, Qualcomm Ventures, Bangalore, India
  • Rajeev Shorey
    NIIT University, India
  • Giridhar D. Mandyam
    VP of Technology, QUALCOMM Internet Services, San Diego, CA, USA
  • Gulzar Azad
    Tech Lead, Wireless Partnership - Asia Pacific, Google,  India
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